Home Our Design Philosophy

Our Design Philosophy

Design is our first, second and third nature. It inspires every choice, informs every idea and breaks every tie. And while it thrills our souls, good design is not subjective; there are rights and wrongs and because we know the difference, we build homes that are as perfect for posting as they are perfect for people. It’s by listening to and learning from homebuyers that we create the thoughtful design that has become the Ashton Woods hallmark: homes that are the beautiful backdrops for the memories made inside.

We ground decisions in objective design principles

Designing with balance, harmony and rhythm makes our homes feel both dramatic and intimate at once: the perfect backdrop for everyday moments

We curate thoughtful, inspired interiors

The world is overwhelmed by choices; here you’ll work with the design touches our seasoned designers have hand-selected as the most beautiful, surprising and unique.

We cherish the magic of everyday moments

Honoring how design-lovers love to live has guided our signature style, because design doesn’t wow in a vacuum–it lives its best life through the shared experiences of the people who enjoy it.

“We could not have done it without Ashton Woods! Thank you for your amazing design eye and expertise.”

Design with a Point of View

Great design isn’t subjective. It’s carefully crafted around time-tested principles — and around you. Here’s how our designers combine the art of interior design with your aesthetic and lifestyle to build beautiful homes.

Our Collections, curated by our own designers, are easy-to-love design styles that give your home the Ashton Woods Designer touch–without having to pick every fit and finish yourself. With a wide variety of styles, every Ashton Woods Collection of countertops, cabinets, flooring and tile comes with its own vibe; browse them all and find the one that speaks to you.

View Our Collections

The Studio is where inspiration and collaboration come to life. Here, you’ll work side-by-side with an Ashton Woods designer to discover your style, get inspired by the latest in design-forward finishes, and hand-select the personalized touches for a home that simply says… “wow”.

Explore the Studio

Make your home magical by always applying objective design principles like balance, harmony, and rhythm. Next, layer these fail proof principles with personal touches like bold color paint, statement lighting or even that patterned tile you love. Then, make sure every room has a special focal point, like art you discovered on vacation, a brightly colored, comfy sofa or even something as simple as fresh flowers or a live plant. In short, make home magical by making it a reflection of you.

A home is a canvas that you paint your life on. It’s filled with love, laughter, tears, memories and so much more. It is one of a kind and beautiful. I look at it as adding the patina of love.

Like the journey of our lives, our homes evolve as we do. In style. In mood. In needs. And in wants.

Design has the power to impact our lives in ways we might never imagine. It helps shape our experiences. It provides comfort. Fulfillment. And above all, it provides a canvas for the experiences that are created within.