Ashton Woods Receives Eight Gold Awards at OBIE Ceremony

Homebuilder wins multiple awards for marketing, sales center and more

ATLANTA (November 14, 2017) – Ashton Woods, one of the nation’s largest private homebuilders, took home eight gold awards and two silver awards at the annual OBIE Awards hosted at the Omni Hotel in Atlanta on Nov.11, 2017. Presented by the Greater Atlanta Home Builders Association and the Atlanta Sales and Marketing Council, the awards honor excellence in building, remodeling, marketing and personal achievement in the homebuilding industry.

For Best Community Information and Sales Center, Ashton Woods won a gold award for the Aria Discovery Center located in Sandy Springs. The Discovery Center features a warm and inviting layout paired with interactive technology, letting customers explore Aria’s features and benefits. Equipped with three 55-inch interactive displays, the center allows customers to experience a variety of visual materials and immerse themselves in everything the community will offer. The back deck provides separate seating areas with scenic overlooks of Aria’s recreational areas and natural topography.

In the Marketing Category, Ashton Woods also won several awards for efforts supporting the new Aria community. These marketing materials showcase Ashton Woods’ exceptional style and ability to communicate community offerings effectively and cohesively. 

• Best Community Brochure: The Aria community brochure won gold in this category. The brochure visualizes the six different architectural series and 52 home plans in a thoughtful and user-friendly design. Each series features a musically themed name and distinctive color scheme to make them easily recognizable while also emphasizing Aria’s concept of “life in harmony.”
• Best Logo: The Aria logo won gold in this category. This logo was designed to be flexible, sophisticated and timeless. The vibrant design speaks to the natural beauty the community, while complementing the Ashton Woods logo through its simplicity and duality.

• Best Interactive Tool – Builder/Developer: Aria took gold in this category. This customized sales presentation is an interactive tool that shows all the features of Aria without requiring internet access. The tool provides information about the development including home plans, a site map, an area guide and video tours. The tool can track the favorite features of the user, making it easy to print a brochure of items favored at the end of the presentation.
• Best Social Media Application – Builder/Developer: Aria’s social media application won gold in this category. Through this successful application the homebuilder generated the largest VIP list for any Ashton Woods neighborhood. Along with key messages and newsfeed targeting, the app used watercolor renderings and virtual 3D flyovers to encourage users to learn more about Aria.
• Best Video/DVD Production: The branded video for Aria won silver in this category through its ability to showcase the harmony of the architecture and landscape of the development. Through a combination of images and music, it tells the story of Aria and is short enough to be used on a variety of platforms, including social media, email blasts and presentations.

“Aria is a beautiful symphony of nature and design, and this concept is reflected by our marketing materials for this exceptional community,” said Dwayne Hill, president of Ashton Woods Atlanta Division. “We are honored to have our efforts recognized with these awards.”

Also in the Marketing Category, Ashton Woods was recognized with the following gold awards:

• Best Interior Merchandising – Detached Model $700,000 to $799,999: The Preston model home at Adair Manor in Johns Creek, took home gold for its inviting atmosphere and rich wood tones. The dramatic two-story family room provides stylish comfort and the finished basement’s media room is perfect for entertaining.
• Best Interior Merchandising – Attached Model $700,000 to $799,999: The Carlisle II model at Arrington Place was recognized with a gold award for its stylish sophistication featuring metallic elements and a mirrored wall. A sleek and modern kitchen is juxtaposed with two French doors, effortlessly bringing the outdoors inside.

In Best Building Design – Detached Model $800,000 and above, The Grove’s Kensington model in Alpharetta received a silver award. This model features up to 7,118 square feet and was designed to fulfill the wants and needs of families across all different life stages. The model’s additional detached two-car garage features a loft above with a full bath separate from the main home and the opportunity to finish the basement adds extra flexibility.

In the category of Personal Achievement, Tara Brown, marketing manager of Ashton Woods Atlanta, won Marketing Director of the Year for her expertise, customer-centered attitude and creative perspective. Tara’s efforts are directly related to 73 homes being under contract prior to Aria’s construction. She is also responsible for ensuring the model homes are opened on-time and are always show-ready.  

For more information on Ashton Woods and the award-winning homes, visit www.ashtonwoods.com/atlanta.